The Eternal Fight

The place for the real battles.

Sunday, May 28, 2006

How the Food Industry Influences Nutrition and Health (2 of 2)

(...)

So what is contained in a typical soda that may be found in a
school vending machine? A 20-ounce screw-top plastic bottle of
soda has 275 calories. While there are other ingredients such as
flavorings and caffeine, the soda is primarily sugar and
carbonated water. High in calories and zero in nutritional value,
it is the quintessential "junk food." The Center for Science in
the Public Interest refers to soft drinks as "liquid candy."
Since the bottles have screw-tops, the liquid may be sipped
throughout the day, thereby bathing the teeth with sugar and
upsetting dentists. While it is unclear how many sodas a typical
student might drink in one day, one is not a bad guess. Just one
a day means 1925 empty calories per week. Heavy users drink more
than one soda per day. Children who begin drinking soda when they
are still young tend to increase the amount they consume through
adolescence into young adulthood. Many children drink more soda
than juice or milk. While juice and whole milk contain about the
same amount of calories as soda, they contain useful vitamins and
minerals. Juice and milk are far better nutritional options.

Although the relationship cannot be proven conclusively, soda
consumption correlates with obesity. Children who drink sodas
take in more calories, are fatter and have worse diets than those
who don't. If you need to lose weight, start by replacing sodas
with water, fat free or 1% milk, or 100% juice (but not too
much).


References:

Marion Nestle Paulette Goddard Professor of Nutrition and Food
Studies, and Public Health, New York University

Author, Food Politics: How the Food Industry Influences Nutrition
and Health (2002)

Safe Food: Bacteria, Biotechnology and Bioterrorism (2003), both
from the University of California Press

About the Autor
Joey Dweck is the founder of WeightLossBuddy.com , committed
to helping you find a 24/7 buddy who will not only help you
lose weight but who also will get you to change to a healthy
lifestyle. You choose your own diet and your own exercise regime,
and we find you a buddy who literally will stick with you through
thick and thin. Signing up for a buddy is free. Simply go to:
http://www.WeightLossBuddy.com or call 1-877-BUDDY-UP.

Saturday, May 27, 2006

How the Food Industry Influences Nutrition and Health (1 of 2)

Copyright © 2005, by Weight Loss Buddy Press, Joey Dweck
When was the last time you consumed soda? Most likely, it wasn't
that long ago. You may even drink several cans or bottles each
day. In the U.S, carbonated soft drinks are a huge business.
Every year, they generate more than $50 billion in annual sales.

Two companies – Coca-Cola and PepsiCo -- dominate the soda
market. They are in a constant battle for the market share of the
product – a conflict known as the "Cola War." Hundreds of
millions of dollars are spent annually for advertising. Not
surprisingly, the companies are always looking for new markets.
And, increasingly, they are directing their attention to
adolescents and children.

For decades, schools have allowed soda to be sold in on-site
vending machines. So, generating income for schools from the sale
of soda is not a new policy. However, in the early 1990s,
pouring-rights contracts emerged. These put a different spin on
the sale of soda in schools. And, over the years, they have
increasingly gained in popularity.

In return for the exclusive sale of one-company's product,
pouring-rights contracts give school districts large lump-sum
payments and extra payments and/or gifts over a period of five or
10 years. The contracts provide additional incentives for
consumption levels that surpass quotas. So, they tend to
encourage the consumption of higher amounts of soda, even by the
youngest students. In one of the most extravagant contracts, a
53-school district in Colorado, gave up its Pepsi vending
machines and signed an $8 million, 10 year agreement with Coca-
Cola that included cash bonuses when sale targets were exceeded
and a new car for a senior with high grades and perfect
attendance. But, even the smaller contracts tend to be generous.
The goal is to create brand loyalty among young people – a
loyalty that could continue throughout their lives. Without a
doubt, administrators in cash-strapped school districts have a
litany of reasons to be enticed. But, adherence to the contracts
may be taken to extremes. For example, a Georgia student was
suspended when he wore a shirt with a Pepsi logo to a student
government-sponsored "Coke Day" rally.

Tomorrow will continue..

Joey Dweck is the founder of WeightLossBuddy.com , committed
to helping you find a 24/7 buddy who will not only help you
lose weight but who also will get you to change to a healthy
lifestyle. You choose your own diet and your own exercise regime,
and we find you a buddy who literally will stick with you through

thick and thin. Signing up for a buddy is free. Simply go to:
http://www.WeightLossBuddy.com or call 1-877-BUDDY-UP.

Wednesday, May 24, 2006

Logo

Let's analyze their logos:
First Pepsi
It has a circle in 3 colors, blue, white and red, also, has some kind of water fresh I dont know why but it looks good, I think it's a good logo but nobody can't face the next.

Now Coca:
One of the most recognized logos in the world is the one from Coca-cola with the color red and white with some stripes in yellow. It hasn't changed since the first days of the company and I think it will continue like that. So I think that by far Coca-cola wins today.

Sunday, May 21, 2006

Now Coca Cola

I was looking for something on their website but it was very weird, it's very complicated and I couldn't find something so I think for this time Pepsi Wins.
I recommend to see cocacola.com it has a lot of information but not useful and easy.

Saturday, May 20, 2006

A Little About Pepsi

Pepsi-Cola North America, headquartered in Purchase, N.Y., is the refreshment beverage unit of PepsiCo Beverages and Foods North America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods North America also comprises PepsiCo's Tropicana, Gatorade and Quaker Foods businesses in the United States and Canada.

Pepsi-Cola North America's carbonated soft drinks, including: Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Sierra Mist, and Mug Root Beer account for nearly one-third of total soft drink sales in the United States.

Pepsi-Cola North America's non-carbonated beverage portfolio includes Aquafina, which is the number one brand of bottled water in the United States, Dole single-serve juices and SoBe, which offers a wide range of drinks with herbal ingredients. The company also makes and markets North America's best-selling, ready-to-drink iced teas and coffees via joint ventures with Lipton and Starbucks, respectively.

To see all Pepsi-Cola North America brands, click here.

PepsiCo, Inc. is one of the world's largest food and beverage companies. The company's principal businesses include:

  • Frito-Lay snacks
  • Pepsi-Cola beverages
  • Gatorade sports drinks
  • Tropicana juices
  • Quaker Foods

PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people.

extracted from the company info page

Bottled Water Brands

by Elizabeth Morgan

Statistics reveal that more than 50% of Americans prefer to drink bottled water and that from 1988 to 1998, the sales of bottled water tripled to about 4 billion annually.

Almost all the states require all bottlers and distributors of bottled water to obtain a permit from the concerned department of health and human resources in the office of environmental health services. This is to ensure that the bottled water is from an approved source, which is properly protected, is properly labeled about the source, tested for potential contaminants and inspected to verify that it is bottled in a sanitary manner.

Bottling plants can be in-state bottling plants or out-of state bottling plants. In-state bottling plants are permitted to use any laboratory from the facilities provided by the department of health and human resourced. Alternatively, they can use an out of state laboratory not provided in the list only if the laboratory has been certified with the Safe Drinking Water Act Regulations for testing of water. However, the plant must submit the state or country certification number as well as the name and address of the laboratory while submitting the application.

The leading brands in the market are the PepsiCo and Coca cola. Pepsi and Coke each produce a single bottled water brand in the retail premium PET segment in the industry. PepsiCo's Aquafina, which is exhaustively filtered with no added minerals, is considered to be in the number one position with an increasing number of sales. Coke's Dasani, which has a mineral mix, is a close second in the market. Nestlé's Perrier and Danone's Evian follow close to these two leading brands.

Bottled water provides a safe alternative to tap water. All different bottled water brands offer unique flavors for consumers.

About the Autor

Bottled Water provides detailed information on Bottled Spring Water, Bottled Water, Bottled Water Brands, Bottled Water Companies and more. Bottled Water is affliated with Navel Oranges.

Thursday, May 18, 2006

2 brands, 1 winner

As a good begginning, the first 2 brands against are.

Drums!!!!!!


PepsiCo and Coca Cola

Tomorrow the fun starts.

Wednesday, May 17, 2006

Welcome to the Eternal Fight

Everyone has doubts and everybody wants answers,some brands are extremely big and we only scratch the surface of it, the people need to know who are those guys who control part of our lives, so for the good of hummanity I decide to start a new blog about the eternal fights that we have in our normal lives.
So please take a sit and enjoy your visit.
Have Fun!!